GIỚI THIỆU
Senior Management position in Sales & Marketing, Challenge, creative, independent, decision making working, International environment, travel possibility,
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MANAGING DIRECTORGOLDSAND BRAND & CONSULTING HOUSE9 / 2012 - Hiện tại
-Co-founder stock brand and marketing consulting enterprise
-Consulting advertising and branding to client Giant (Super market) and Guardian brands (16 stores), Bayer Vietnam, Bosch, Edensee…
-Merchandizing and brand consulting
-Concept design and production (events, brochures, leaflets, poster, ads…)
-Revenue: 20,000USD/ month -
BRANCH DIRECTORGOLDEN GATE JSC4 / 2010 - 9/2012
-Strategy to develop new restaurants in chain
– Strategy to develop sales
-Team personnel and capability building
-Controlling operation chain of 11 fast food restaurants, 3 fine dining restaurants, 550 staff (including Operation Director, Regional Manager, Restaurant Managers, and Department Managers…)
-Controlling finance and P&L
– Marketing/ sourcing strategy and operation
-Report to CEO
-Revenue: 1million USD/ month -
MARKETING & CATEGORY MANAGER CIRCLE K VIETNAM3 / 2008 - 4/2010
-Develop and execute marketing and category strategies,
-Brand controlling and corporate concepts coaching, (corporate concept, targeted customers, category focus…)
-Advertising agencies working (opening, event, design, production, PR…)
-New stores development (strategic location, layout, merchandising, planogram…)
-Sourcing and category management (suppliers, categories, promotions, contract, marketing fund…)
-Budget plan and management
-Report CEO & International Vice President
-Revenue: 600,000 USD/ Month -
BUSINESS DEVELOPMENT MANAGER FUJIFILM VIETNAM1 / 2006 - 3/2008
-Head of Electronics and Digital Camera Division
-Develop Marketing & Sales strategies of Electronics and -Digital Camera Division
-Marketing and advertising strategic plan and execute (TV and paper PR, print ads, brochures, leaflet, POSM events and seminar…)
-Sales policies and promotions, -Manage and build Marketing and Sales team,
-Oversea and local sourcing Electronics products
-P&L and Budget control,
-Report General Manager
Revenue Achivement: 200,000USD/ month -
EVENT DEVELOPMENT MANAGER VAC-VIETNAM ADVERTISING COPORATION9 / 2003 - 1/2006
-TV entertainment content development (Oversea buying or initiate concepts of the TV events & games shows)
-Event’s market and competition research,
-Media and financial calculation for the events,
-Sales media and event presentation to customers,
-Consulting segmentations, branding strategies, PR strategies… to customers,
-Recruit and plan for production with TV stations,
-Media booking, PR and branding plan,
-Follow up effectiveness (rating) and develop for top events,
Revenue 200,000 USD/ month -
CATEGORY MANAGER (BEVERAGE-ALCOHOL-TOBACCO) METRO CASH & CARRY VIETNAM11 / 2000 - 9/2003
-National category managing and developing,
-Market and categories researching,
-Category coaching (news store setting, category concept, targeted customers, category focus category merchandising…)
-Develop promotion and Metro Post for categories,
-Sourcing suppliers, products,
-Negotiate for contract,
-Controlling department operation (P&L, sales, margin, promotions…)
-Revenue: 500,000USD/ Year -
BUSINESS DEVELOPMENT MANAGER (HCMC) COCA-COLA VIETNAM9 / 1997 - 11/2000
-Strategic development and trade promotions plan,
-Develop Coke brands, sales, share, and merchandizing…
-Market and competition research,
-Managing sales and development operations (HCMC),
-Customer relation and management,
-Team coaching,
-Cross-functions coordinating,
Revenue: 1 million USD/ month -
CUSTOMER SERVICES EXECUTIVE HONGKONGBANKS7 / 1996 - 9/1997
Task: Visa & Master Customer Services,
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FRONT OFFICE ASSISTANT FRONT OFFICE ASSISTANT AMARA SAIGON HOTEL8 / 1995 - 7/1996
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FLOOR SUPERVISOR NEW WORLD HOTEL SAIGON12 / 1992 - 5/1995
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Financial Internal Audit & Risk Management2018
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Banking Professional TrainingGrant Thornton2010
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Investment Analysis and Assessment TrainingCenter of Economics Development2010
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MBA-DegreeColumbia Southern University (USA)04/2004 - 12/2005 (1 year(s) 8 month(s))
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Brand Manager -Public RelationCenter of Economics Development -Economics University2003
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Advertiser TrainingMarcom2003
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Chief Representative Office TrainingFOSCO Training Center1999
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Marketing CertificateFTTC1998
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F&B Professional TrainingCoca-Cola Customer Services1998
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Coca-Cola Essential Selling SkillsCoca-Cola Customer Services-1998
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BA. DegreeHanoi Language University1997
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Metro Cash & Carry Management Training ProgramMetro Cash & Carry
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+Negotiation Skills
– Coca-Cola operation Capability Division Thailand
+Presentation Skills
-Bourne Griffiths Presentation skills
-Apollo ILA Basic
+Wholesales & Retail-AC Neilson Thailand
+Category Management-Johnson & Johnson Malaysia
+Leadership
-Coca-Cola operation Capability Division Thailand
+Coaching Feedback
-Coca-Cola operation Capability Division Thailand
+Law in Business-Truong Thi Hoa Lawyer
+Essential Selling skills
-Apollo ILA Coaching for Managers
-Swinburn University Australia
-Oversea Training:
-Marketing and Franchising Training-Chiba-Tokyo, Japan
-Management Training-Metro Jingjang Shanghai Ernest & Julio Gallo-Wine Training Malaysia
-Circle K Management-Bali Indonesia
-Fujifilm Retail and Banking System-Indonesia
-Global Innovator-Korea
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Negotiation Skills95%
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Presentation Skills90%
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Wholesales & Retail94%
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English95%
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Category Management90%
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Leadership90%
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Law in Business90%
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Essential Selling skills90%