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  • Account ManagerCyberAgent
    2016-01 2016-01

    Collaborated and executed digital acquisition strategy for YAMAHA Japan in Vietnam covering Affiliate, Display, Search, Paid and Organic Search Campaign. Based on forecast advertising budgets, the aims are optimizing the cost to drive the product revenue, improving ads efficiency, ROI and reducing the cost of sales.
    ▪ Analyzed and evaluated a current brand digital plan/strategy with highlight areas of the weaknesses and competitive advantages in order to creating and continuously developing a brand strategy with product development to ensure all aspects of product and marketing activities align with the umbrella goals of clients.

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