ABOUT ME

An organized and creative professional with more than 3 years experience in Digital Marketing, Branding Management & Leadership. Currently looking for a new opportunity where I expand and achieve higher career objectives

Work experience
  • Marketing ManagerWeshop Global
    Feb 2018 - Present

    Lead a team of 12 people to cover 3 markets in Vietnam, Indonesia & Malaysia.
    Formulate marketing strategy and manage campaign performance across different channels with monthly budget ~40,000$ to drive order/revenue.
    Develop new marketing channels (Affiliate & Website Optimization Solution).
    Work closely with key partners (Ematic, Insider, Ecomobi, Iprice).

  • Marketing Team LeaderZ.com - GMO Internet Group
    Jan 2017 - Feb 2018

    Work closely with Group’s representatives to formulate development strategies.
    Create yearly/monthly marketing plan to increase customer base data.
    Accountable for advertising performance in Google
    Ads, Facbook with monthly budget ~15,000$.
    Find and negotiate sponsorship packages in some offline events for branding objectives such as Internet Day, VOMF, VOBF, National Football Team related activities
    Collaborate with supporting agencies such as Dentsu, Net Frontier, Interspace, ChinMedia to optimize marketing and branding activities

  • Marketing ExecutiveZ.com - GMO Internet Group
    Oct 2015 - Dec 2017

    Design website structure and build content to achieve SEO and brand identity objectives.
    In charge of managing Google Adwords and email marketing campaigns.
    Implement tracking system setting and reporting by using Google products (Tag Manager, Analytics, Optimize, Data Studio, Search Console).
    Conduct market research and customer hearing to improve product specifications.

  • Marketing CollaboratorGoldensea Interior Ltd,. Co
    Mar 2015- Oct 2015

    Conduct keywords research and update content in website to drive organic traffic
    In charge of running advertising in Google Adwords and Facebook

Education
  • Bachelor Degree of BusinessUniversity of Economics and Business, VNU
    Sep 2012 - Jun 2016

    Administration, International Standard Program

Skills
  • Marketing Analysis
    95%
  • Planning
    90%
  • Negotiation
    85%
  • Campaign Management
    95%
  • People Management
    90%