ABOUT ME

14-year working experience in Airlines & Travel industry bring wide relationship with B2B partners, wide knowledge in Aviation industry, capacity in working and knowledge in many different divisions in an Airline businesses Strengths in PRM, Sales & Marketing Planning and Data Analytics

Work experience
  • Business Development ManagerHG Aviation, GSA in Vietnam - Turkish Airlines, Vietnam
    May 2016 – Current

    • Business development on all key sales channels – travel agents, tour operators and corporate accounts to achieve many different KPI targets: sales revenue, new customer activation, market share, flight load factor and growth rate
    • Key person in charge of corporate account business, develop new accounts and maintain the sales, customer cares
    • Sponsorship opportunity with key partners and clients for branding and potential customer approach
    • Market intelligence, market survey and competitor/market analysis for appropriate sales & marketing action plans
    • Support the whole sales and marketing team in assuring the business operation and other tasks by General Manager
    • Business development strategies and annual planning to support the business expansion
    • In charge of the whole operation of HCMC office to assure the smooth operation and back-up/support as necessity

  • Manager, Travel InsuranceBusiness J/V with Germany's ERV - Global Insurance Company
    Jun 2015 - May 2016

    Product development for a totally new Travel insurance products with many different stages for different products to various segmentations, from the beginning of product development process till the new product to be launched in the market, including connecting among company divisions to assure the process is operating smoothly
    • Connector of GIC’s market intelligence and ERV’s technical know-how to create comprehensive and exclusive products, specially focused on e-commerce sales channels
    • Sales development to launch the products to the market, coordinating with Marketing division to have appropriate marketing communication methods to right audiences
    • Strategic planning and business plans for product and sales development, including sales revenue target duties
    Reason of leaving: GIC and ERV kept the business on hold for re-negotiating on the J/V benefits

  • General ManagerDiscover The World Vietnam
    Jul 2014 - May 2015

    As the local partner of Discover The World (DTW) Global, DTW Vietnam performs as the General Sales Agent (GSA) for global travel brands to promote the brands to local markets, including Expedia hotel website, Royal Caribbean Cruise Lines, Aeromexico…
    • Setting up for the start-up business in Vietnam market which was still unfamiliar with the new GSA model, including customer database, CRM system, templates and platforms for business background and supporting sales teams in business plans of launching products
    • Business analysis, business plans and strategic plans annually with global offices for sales revenue targets
    • Bidding proposals and presentations for new partners to expand GSA businesses
    Key achievements:
    – Successfully setting-up all background, database, templates and basic products to launch to the market, maintaining till now to approach the markets
    – Successfully launched Cruising products to mass market
    – Bidding 3 airlines and 2 of them has successfully launched to the market (Air New
    Zealand, Air Canada)
    Reason of leaving: this is the fixed contract of 9 months as the project management to set-up the new business model for the company

  • Senior ManagerEast Sea Travel & Air Services, GSA- Delta Air Lines, Vietnam
    Jul 2007 - Sep 2013

    Managing 3 offices of Ha Noi and Ho Chi Minh in Vietnam and PhnomPenh in Cambodia, handling the whole performances of 3 offices in, Admin & HR, reservation & ticketing and sales, in charge of recruitment and other relating operation jobs as the rep. offices of airlines in Vietnam
    • Representative of the airlines in the market for airline and travel community, connecting the regional office in Tokyo and HDQ in US to have market intelligence for appropriate product and policy adjustments
    • Handling product development, sales policies and pricing for routings from Vietnam and Cambodia to US
    • Being responsible for qualitative and quantitative analytical assignments to assure the competitive advantages of every single products (flight routings) with strategic and tactical action plans to the market and key agencies
    Key achievements:
    – Building Delta Air Lines as the newcomer in the market to become one of the key airlines from Vietnam to USA chosen by key tour operators in Vietnam such as Vietravel, Viettours…
    – Increasing market share from 3% in 2008 to 10% in 2009.
    – Together with Head-office successfully managed the big project of online flights from USA
    to Vietnam starting end-2009
    Reason of leaving: move to USA for a year to study further on Marketing Management

Education
  • Marketing ManagementUniversity of California (UCSC), USA
    Jan 2013 – Aug 2013

    Leveraging Social Media Tools
    Integrated Marketing Communication & Service Marketing Marketing Operations 2.0
    Product Management
    Web & Mobile Analytics

  • Master of Business Administration (MBA) CFVG Vietnam
    Sep 2005 – Sep 2007

    Marketing Foundation and Marketing Management Corporate Strategies
    Project Management
    Organizational Behavior

  • Bachelor Foreign Trade University, Vietnam
    Sep 1998 – May 2003

    International Business and Laws

  • Other trainings

    Negotiation skills – Vietnam Airlines, Vietnam
    Public Relations – Vietnam Airlines, Vietnam
    Price & Revenue Management – Delta Air Lines, USA
    International Sales Skills – Delta Air Lines, USA
    Salesforce.com system for CRM – Delta Air Lines, USA
    The 5 choices for extraordinary productivity – Delta Air Lines, USA Sep 1998 – May 2003

Skills
  • Sales & Marketing
    90%
  • Business Planning
    89%
  • Market Intelligence & Analysis
    95%
  • Strategic Planning
    85%
  • Customer Service
    95%
  • Training & Coaching
    92%