Nguyen Thi Mai Tram

PERSONAL STATEMENT A hard –working, high responsible, knowledgeable and target – oriented Manager with a successful sales record. Build and retain a strong field force team base through strong people management skills. Strong organizational and time management ability; good in planning. An extensive experience in sales, sales operation & retail operation with over 15 years working for various industry companies.

ABOUT ME

KEY ACHIEVEMENT
 Acacy Co.:
 Wining project to provide and manage promoter & sales service for Unilever.
Build a strong project team and performance management process. Achieve over
102% sales target of Unilever project in 2015.
 Win project to provide Merchandiser & sales service for SUNTORY PEPSICO and
succeed in setting up tools & process for performance management and sales
analysis report.
 Nokia VN:
 Recognition thanks to achieve over target -104% sales target in year 2013.
 Built a strong operation procedures.
 Wipro Unza VN:
 Wipro UNZA became prefer supplier of SAI GON CO-OPMART 2011 thanks to 38%
sales increase in quarter 3 2010 & achieved 107% sales target in 2011.
 Be successful in negotiation with SAI GON CO-OPMART for commercial contract
2011 with the same budget as 2010.
 DKSH Co.:
– Excellent Performance Awards in financial year 2008

CERTIFICATES
1 Secretary to Director and Office Management
2 Marketing Effective
3 Area Sales Manager
4 Sales Analyst and Time Management
5 Presentation Skill
6 Leadership Skill
7 Creative Thinking
8 Customer Management

9 Key Account Manager (Retailer understanding)
10 Fundamentals In Retail Management
11 Mindset Transformation.

Work experience
  • National MT Sales ManagerRice Business Unit, ADC Group
    Mar 2017 – Present

    Develop a sales strategy to achieve organizational sales goals and revenues.
    Analyze data to identify sales opportunities
    Build Sales policy and trade plan for MT & Retail channel.
    Build Sales operation procedures
    Forecast annual, quarterly and monthly sales revenue
    Build good relationship with customers
    Negotiating agreements for contracts with customers and ensuring commerciality.
    Headcount plan & allocation.
    Maintains national sales staff by recruiting, selecting, orienting, and training employees.
    Build KPI scheme & tools to measure Field force’s performance.
    Monitor the achievement of sales objectives by the sales team
    Control expenses and monitor budgets
    Presenting sales results to the board on a quarterly and annual basis.

  • Sales ManagerFMCG Business Unit, Acacy Co.
    Mar 2014 – Mar 2017

    Project management:
    Analysis & define customer’s trend & need to develop and expand Scope of service.
    Build technique proposal & solution for service
    Build quotation for service
    Define the scope of service in collaboration with relevant department.
    Plan, organize, lead and control the execution of projects to ensure that commitments are met within established cost, time, scopes and quality goals.
    Review the project result and improve it better.
    Sales management:
    Manage directly promoter team. Drive sales & market share targets to the key account assigned.
    Monitor weekly & monthly sales results, key performance indicators, competitive activities and market trends on a regular basis to give solution and report to all concerned to Partner.
    Strengthen Field Force’s capability:
    Cooperate with customer for plan & allocation headcount by store, by region.
    Cooperate with recruitment team to ensure recruiting right staffs and on board on time.
    Drive Academy activities to increase training courses – Soft skills & product skills.
    Training & coaching on field for Sales Supervisor team.
    Build KPI to enhance Field Force team’s engagement & make tools to measure the KPI.
    Manage & monitor daily operation and Sales team performance.
    Build a strong & amazing sales team that can deliver all assignments & meet company requirement.
    Sales operation effectiveness & efficiency:
    Drive to gain good operational performance by effective operational planning, KPI monitoring.
    Cooperate with customer to build working procedures, standards, tools and processes to keep the Perfect Push Team (Field Force team) operation at the leading edge.
    Ensuring high standards of customer services & brands image of all KA stores handling.
    Cooperate with customer to deploy & implement launching campaign, activation, events and make sure POSM go to market displayed in eye catching area and manage
    POSM in order to deliver efficiency at store.
    Financial management:
    Make budget plan & manage/control operation cost.
    Ensure effectiveness & efficiency of expenditure.

  • Retail Manager – Sales Operation Team,Nokia VN
    April 2011 – Mar 2014

    Sales plan:
    Responsible for Sales in, sell-out target and Promoter team performance (9 Supervisors, 3 Sales Admin & 166 PGs).
    Make sell out plan for new items launched.
    Financial management:
    Make budget plan & manage/control operation cost.
    Ensure effectiveness & efficiency of expenditure.
    Store analysis to make decision allocate PG or not and invest furniture or not.
    Strengthen Promoter’s capability:
    Make master plan for headcount, headcount allocation by region and headcount budget.
    Work & cooperate with agency for recruiting Promoter on time.
    Drive Academy activities to increase training courses – Soft skills & product skills
    Training & coaching on field for Promoter Supervisor team.
    Build KPI to enhance Promoter’s engagement & make tools to measure the KPI.
    Manage & monitor daily operation and Promoter performance.
    Build a strong & amazing Promoter team that can deliver all assignments & meet company requirement.
    Build an amicable & dynamic environment where all candidates want to apply for job.
    Retail operation effectiveness & efficiency:
    Drive to gain good operational performance by effective target setting, operational planning, KPI monitoring.
    Build working procedures, standards, tools and processes to keep Promoter team operation at the leading edge.
    Ensuring high standards of customer services & brands image of all outlets handling.
    Make good relationship and dealing with Branded partner/retailers for cooperating promotion/Offline activation/good space to set up layout.
    Cooperate with Brand team to deploy & implement launching campaign, activation,events and make sure POSM go to market displayed in eye catching area and manage POSM in order to deliver efficiency at store.
    Analysis & propose for changing layout in order to be suitable for current status by store.
    Follow up, solving and feedback all issues related to POSM/visual/furniture to fix with vendors.
    Allocate & manage live demos go to market well.

  • Key Account Manager,Wipro Unza VN
    June 2009 – July 2011

    Responsible for sales target (Sales in & sales out).
    Manage & be responsible for Sales team & promoter team performance (4 Executives,8 Supervisors, 2 Sales rep. & 84 PGs)
    Negotiate trading term with KA SGC, Metro & MT Others.
    Make sales projection for total MT channel.
    Design promotion.
    Make sales forecast.
    Analyze the market information reported to be aware market trends & competitors activities.
    Manage and control budget.
    Make good relationship with key accounts.
    Training & coaching sales staff & PG team.
    Cooperate with Brand team to deploy & implement re-launching/launching campaign,
    Activation by KA stores in MT channel.

  • Consumer Goods, DKSHMerchandiser Manager
    April 2006 – Mar 2009

    Responsible for sales target of KA Metro & MT Others
    Manage and be responsible for Sales & Merchandiser team’s performance.
    Operation planning for team: working schedule, KPI setting.
    Sales planning : sales target in sell-in & sell-out, plan-o-gram for all brands in Key Accounts – Metro & MT Others
    Promotion planning in cooperation with Trade Marketing team and be responsible for deployment with Supermarket
    Customer Service responsibility in building business relationship with Buyers in KAs & Store Manager.
    Negotiating sales contract, rental contract with KAs such as Metro & MT Others.
    Ensure consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts.
    Analyzing the market information given to be aware of sales, competitor activities and FMCG market situation.
    Manage the allocated budget & expenses effectively.
    Co-operate with trade marketing to define merchandising standard – POG by KA.
    Guideline to Merchandisers/Promoters about display following POG.
    Field coaching.

  • Sales ExecutiveMT Channel, Effem Foods VN
    April 2002 – Mar 2006

    Reporting to Sales Manager Nationwide directly.
    Make presentation for sales meeting monthly, quarterly & yearly.
    Follow up the stock and balance the stock each warehouse and solve the near expired date products.
    Analyze the monthly and annual expense of the high-volume commission, promotion and other fee for controlling budget.
    Sales forecast.
    Shared target for each team and responsible for sales target.
    Deal with Buyers for promotion campaign, price changing, product listing.
    Deal with store manager for rental GE, Island…
    Coaching field.

Education
  • BA degree
Skills
  • English
    96%
  • Computer-Microsoft
    96%